I contributed to the design and marketing of Always Bearded Lifestyle, supporting both product packaging and brand campaigns to strengthen the company’s presence across digital and retail channels. The challenge was to maintain a cohesive, premium look while introducing a more engaging and memorable voice in a competitive market.

I assisted in the design and production of packaging for the grooming kit, ensuring consistency across the brand while preparing assets for print and launch. Building on this, I developed the “Good Beards Only” campaign, inspired by the “good vibes only” mindset, to create a more relatable and distinctive brand message. The concept began as a hand lettered design, which I refined and vectorized into a logo, adding a more human and expressive quality to the brand. I also supported content creation through filming, photography, and light animation, bringing a more authentic, behind the scenes perspective to the product.

Beyond this, I contributed to a range of marketing initiatives including social and digital content, paid advertising, email campaigns, website updates, and sales materials, helping maintain a consistent and engaging brand experience across all touchpoints.

The result was a more cohesive and personality driven brand presence that extended beyond packaging into campaign and content, strengthening how the products were presented and experienced by customers.