— OBJECTIVE

To commemorate York Pride's 25 year anniversary, by introducing a new look for the organization

— AUDIENCE

A family friendly pride organization for youth and older members of the 2SLGBTQ+ community in York Region

— SOLUTION

A new brand identity, font and colour guidelines, new logo, new merchandise, business cards, signage, web graphics, social media strategy, and more

York Pride, one of the largest LGBTQ+ organizations in Ontario, had celebrated their remarkable achievement of 25 years in operation. To mark this milestone, they had decided to refresh their brand and give it a new, vibrant look. They had sought a more fun and playful vibe for this transformation, than in previous years.

The design included elements of York Region’s municipal logo, but with a unique twist that symbolized the love for the community, through respect, education and connection. The three hearts forming the leaves in the “trillium” represents these three unique pillars York Pride fosters. Additionally, the font chosen added a quirky and fun touch to the overall identity.